Rovio CEO Peter Vesterbacka says the aggressive piracy of Angry Birds commodity in China in actuality makes him happy.

Piracy, as it applies to counterfeiting, absorb contravention and so forth, is not cool. It not alone deprives agreeable creators of income, it can aswell arrest approaching projects [just ask any PC gamer about that] and can advance to some appealing gross overreactions from companies bent to assure their work. [Just ask any PC gamer about that.] But admitting the delinquent piracy of Angry Birds commodity in China, Vesterbacka is bent to focus on the upside.

“There are a lot of Angry Birds articles out there, but a lot of of them aren’t clearly licensed,” he said at the Disrupt appointment in Beijing.

“The way we attending at it is, of advance we wish to advertise the clearly licensed, acceptable superior products, but at the aforementioned time we accept to be blessed about the actuality that the cast is so admired that it is the a lot of affected cast in China,” he continued. “It’s abundant for us to see the demand, and that’s why we’re architecture our own food here. And in actuality we’re architecture our aboriginal food here, and not in Helsinki… We achievement to accept absolutely a few over the next 12 months.”

There’s no overlooking the actuality that it’s simple to be serene about affected commodity if your primary artefact is a delinquent success, and Angry Birds is as abundant a abnormality in China as it is everywhere abroad in the world. The bold has been downloaded almost 50 actor times in China and Vesterbacka expects that amount to bifold by the end of the year; all-around downloads are now blame 500 million, authoritative it “the fastest-growing cast ever,” he said, outpacing heavyweights like Google, Facebook, YouTube and Skype.

The Chinese bazaar is still additional to the U.S. is size, but Rovio intends to yield advantage of the actuality that it’s growing abundant added quickly. “We in actuality apprehend to do a lot of services, a lot of products, actuality first,” Vesterbacka said. “It’s a altered access to some of our competitors. We wish to be added Chinese than the Chinese companies.”